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We will manage Amazon as a sales channel covering marketing, advertising, price & promotions & operations support
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Guidance, advice, access to tools, templates & resources to allow you to achieve your goals on Amazon
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Audit of your Amazon strategy, product mix, advertising campaigns & content
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Category & competitor analysis to identify new market and new launch opportunities
Process
Product page optimised copy
Helium 10 & Seller Sprite keyword research to integrate SEO copy, improving organic visibility and aligning to Amazon's requirements
Image & video optimisation
Botivo & Crossfire Hurricane's product pages show optimised images with features and benefits clearly and concisely communicated, video content & brand page
Amazon Vine
Generate up to 30 reviews via Amazon's Vine program
Brand Registry
Register the proof of trademark with Brand Registry, which unlocks tools and makes Amazon view you as the brand voice of reason
Advertising research
Seller Sprite & Helium 10 research to identify high intent keyword targets and competitor product pages
Advertising campaign setup & management
Campaign setup, ongoing bid management and keyword/product harvesting to focus on best-performing targets
Performance optimisation & reporting
Weekly performance tracking, weekly call, monthly detailed report, ongoing account management
Operational improvements
Replenishment alerts, Send-To-Amazon workflows, Performance Notifications & Account Health tracking
Clear baselines, clear targets
Every engagement starts by agreeing where you are today and where we're aiming, so you always know how your Amazon channel is performing.
| What we measure | Example: today → target | How we track it |
|---|---|---|
| Category ranking Rank in Amazon's bestseller chart. | #47 in category → Top 20 | Seller Sprite, reviewed monthly |
| Organic keyword ranking Where you rank in unpaid search. | Page 3 average across 10 keywords → Page 1 for 6 | Helium 10 rank tracker, weekly |
| Advertising ROAS Revenue per £1 of ad spend. | £2.40 → £4.00+ | Amazon Ads console, weekly |
From £1,500 / month
One retained package covering strategy, content, advertising and day-to-day account management.
- Keyword research to inform optimised product page copy and campaign targeting
- Image & video optimisation of product pages
- Access to Helium 10, Seller Sprite & Ad Labs tools
- Advertising campaign setup - Sponsored Products & Brands
- Advertising management up to £5k / month
- Weekly call & email update
- Monthly detailed report
- Account management: inventory levels
- FBA shipment plans
- Strategic input on deals, price promotions & Subscribe & Save
Technology that lets us punch above our weight
Market-leading research tools, plus Claude Cowork integrated into our systems and workflows so our output exceeds the sum of our means. Cowork handles reporting and admin, freeing our time for the critical, strategic thinking that improves your revenue.
Helium 10
Research & analytics
Seller Sprite
Research & analytics
Claude Cowork
Reporting, systems & processes
Ad Labs
Advertising technology partner