Botivo
Worked closely with the head of marketing, Kate Emlyn-Jones, during a 4-month retained project during their busiest period of the year to optimise performance and drive ambitious sales targets, all of which were surpassed with Amazon as significantly outperforming DTC which hadn't happened previously.
Consistent 60% YOY increase in bottle sales for 3 consecutive months
Doubled unit sales in January 2026 versus 2025
Achieved improved profitability across all months and significantly profitable in December & January
Reduced TACOS from 25%+ to below 20% and as low as 10% in December & January
Campaign ROAS of 4+
Kate Emlyn-Jones, Head of Marketing
Jamie has been excellent in helping us achieve our targets during an exceptionally busy festive period. From enhancing our A+ content and launching new product lines to supporting stock management, every aspect was handled with care, precision and efficiency. In addition to this, Jamie brings a strong and well-rounded knowledge of FMCG marketing, which informs his bidding tactics - from previous experience this is very hard to find!
Bower Collective
Their past performance on Amazon had been encouraging and they had grown sales, albeit unprofitably, and the objective was to scale Amazon revenue whilst achieving channel profitability. We followed the following process:
Commercial analysis to identify a contribution margin for each product, using historic sales and advertising performance to identify the product strategy & advertising breakeven targets
A full catalogue content refresh focused on keyword research for SEO optimisation & campaign targeting, product page image & video updates, A+ content and store updates, optimising for mobile and concisely communicating the product features and benefits
Paid advertising Sponsored Products & Brands campaigns focused on high-margin products, using keyword and category research to identify high intent targets
The results so far:
With SEO & content refresh alone, we doubled revenue April - June '25
Averaging over 22% monthly growth since May 2025
January YOY sales uplift of 517%, February uplift of 265%
Channel profitability in 2 of the past 3 months
Toby Winch, Head of Growth
Jamie is proactive, knows Amazon inside out, and feels like a genuinely safe pair of hands when it comes to sustainable growth. He took the time to really understand our strategy and Amazon P&L before scaling, is easy and collaborative to work with, and has already helped drive a significant increase in revenue. I would highly recommend him.
Enertor
Helped re-establish sales after a significant out-of-stock period after product compliance issues
72% increase in YOY sales in January with an additional £2k in ad spend, adding just under £20k in net sales versus 2025
Record month of sales on Amazon in March 2026
Marketplace management in UK, US & European markets
Executed Black Friday discount period leading to 2nd best-performing month of the year and a 20% increase in sales compared to November 2024.
Viv Cristea, Head of Marketing, Enertor
Such a refreshing consultant to work with. He feels like part of the team, is so genuinely helpful, really knows his shit and still is curious to learn more. We really appreciate him.